When people think of American Express, they think of celebrities. But they aren't the only famous faces in the campaign.

When the client asked us for a product-benefit oriented campaign, we came back with what became one of Time Magazine's "Favorite Things of the Year."

A TV, print and an online engagement campaign that gave people an incentive (in the form of Membership Rewards Points) for sharing the faces they see in things they purchase with their American Express Card.