Developers don’t always get the attention they deserve.

In fact, people only come to them when there’s a problem. And that’s a problem. In this campaign, we set out to celebrate some of the unsung heroes who are working behind the scenes—and behind the code.

Playful GIFs and cheeky OLVs lead viewers to the IBM site “Behind the Code” where they got to learn more about the tech solutions they work with.